Skip to content

About Us

We are different, combining our extensive healthcare delivery, strategic consulting, marketing, coaching and business development capabilities and experience to help you deliver consistent results and growth.


We have developed and implemented solutions to help many healthcare businesses to establish the right foundations and grow.

In every engagement we undertake we make sure we fully understand our clients’ needs and goals, and align these with what we know works when engaging health and care markets.

We will identify the health and care payors, providers and systems with a requirement for your product or service, prioritise them according to the strength of their needs, and then develop the evidence you will need to demonstrate your suitability and credibility as a partner. 

Having agreed a compelling proposition and how to best position your offer we will work with you to promote your proposition. We will help you to find clarity, communicate value and equip you with systems and capabilities that take you to the next level.

We don’t charge by the hour or spend valuable time writing detailed reports. We find our clients are more successful when we work as a key part of their team providing a tailored and flexible service to deliver your goals and ensure your success.

In this way we can adjust as we go and ensure we deliver a measurable return on your investment, adding real value and getting the right stuff done.

Our strategic partners

CPB’s mission is to transform the delivery of health and care through partnerships. Adding value to our clients is very important to us and we partner with a select number of like-minded people and organisations who complement our capabilities.

We are always looking to work with people and organisations that may add further value to our offers. If you would like to know more about us or explore this further please do get in touch.

Conor Burke

Founder and Managing Director

Conor established CPB in 2018 and has worked with a range of health and care organisations, to better position their offer, to navigate the market and create the right relationships that help grow their business.

With over 14 years’ as a frontline senior NHS leader Conor understands its complexities and how buying decisions are made.

Conor has an outstanding track record of delivery in the NHS. As an NHS CEO he led successful innovation, change and transformation programmes in some of the most challenging environments. 

He led major performance, quality and financial improvement initiatives in and across London as the SRO and Chair of the North East London STP Transformation Board and Chair of the London Urgent & Emergency Care Improvement Board.

Conor has also worked for a range of consulting firms including Atos KPMG and Marsh & McLennan leading public sector work on change management, digital transformation, governance, OD, risk management and informatics.

As a Chair and CEO, he has extensive board-leadership experience and as a consultant, coach and advisor, he quickly inspires respect and confidence. 

Commercially Conor has demonstrated results in generating revenue, creating trusting relationships and delivering complex change, often in high profile settings and uses his organisational development and coaching expertise to help generate public and private sector commercial partnerships that deliver mutual value and growth.

He is also Chair, Mprove Ltd. and Strategic Advisor, Visions4Health Ltd.

Sam Alsop-Hall

Associate Partner

Sam joined CPB in 2020 as Associate Partner after a very  successful career in management consulting and the executive recruitment industry focused on business development, marketing and sales.  

With 8 years of leading sales and business development activities for major healthcare recruiters and niche consultancies Sam knows how to generate leads.

In the meritocratic industries of recruitment and consultancy where career progression is intrinsically linked to commercial performance and profitability – Sam has excelled and was a Commercial Director at the tender of age of 27!

Delivering over £10m worth of gross profit for business from the NHS across 5 roles in under 8 years, Sam has covered FTSE250 businesses through to start-ups and translated his expertise in social and relationship-based selling to companies ranging from software to workforce to consultancy.

Liam Molesworth

Associate Partner

Liam joined CPB in 2020 as Associate Partner after a very  successful career in executive recruitment industry focused on business development and sales.  

Liam has a strong background in building annuity revenue streams through interim workforce at PLC Recruitment companies playing in the public and private healthcare space.

More recently Liam set up Woodrow Mercer Healthcare which went from £0 to £4.5m turnover in 18 months and is Co-Founder at Mprove, a ‘system-flow’ management consultancy.

Leigh Griffin

Associate Partner

Leigh joined CPB in 2020 as Associate Partner after an extensive and very successful career as a senior leader in the NHS and more recently as an independent consultant.

Leigh worked for over 30 years for the NHS, including 14 years as a Chief Officer across several commissioning organisations. Committed to continuous learning, He keen to apply this experience and understanding to support the emergent health and care systems in integrating the delivery of care and embedding effective population health improvement.

With an academic background as a Public Health Geographer, his early years in the NHS were spent in planning roles in Yorkshire and the (then) Oxford region. Taking on Director roles for contracting and commissioning in the North West, including the establishment of Specialised commissioning arrangements, and became a Chief Executive in 2002.

From 2002-2015 Leigh worked as Chief Executive/Chief Officer for organisations in Lancashire, Cumbria, Merseyside, Greater Manchester and Shropshire. This included roles focused on turnaround, organisation creation and dissolution, incorporating significant provider responsibilities and championing integrated approaches with Local Authorities.

Leigh has led regional and sub-regional networks for Specialised Commissioning, Neurosciences, Public Health and Sexual Health and was a member of the National Specialised Commissioning Board. From 2012-2015 he led the creation and delivery of commissioning support across the North West, chairing national CSU leaders meetings.

Leigh is currently working as a Non-Executive Director for a large acute NHS Trust in the West Midlands, an Executive Coach and as an associate of Mprove Consulting.