Developing a bespoke offer with a digital healthcare company

A successful international digital primary healthcare service supplier had entered the UK market but they were struggling to gain business and grow.

  • We undertook a comprehensive review of the UK primary care context and drivers impacting the General Practice model.
  • CPB conducted a situational analysis to inform the company’s position and differentiators.
  • We identified potential customer segments and created an aligned and compelling narrative that set out a clear and credible value proposition tailored for the UK market.
  • Profiled and stratified NHS funding streams, aligning them with payor organisations.

As a result of CPBs input the company have secured a number of new business contracts.

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